Employer chapterApr 2021 → May 2022
ESR Tech / Jewel Trek
Program and product ops across two product lines. Shipped the platform and ran go-to-market end to end.
- 2
- product lines
- 8
- cross-functional teammates
- 140+
- deliverables
§01The workLive system
One plan across both products.
The work
Two products, one plan.
The operator SaaS platform and the consumer app ran off one plan.
OwnedThe operating planNamed lead across both products
01 · ReadDiagnose
02 · BuildThe plan
03 · RunOperate
04 · Hand offDocument
SEOSocialBlogPaid
- Product
- what each surface needed
- Sales
- commercial
- Marketing
- demand and content
- Delivery
- brief to launch
The workThe operator SaaS platform and the consumer app ran off one plan.
§02The pipelineEnd-to-end flow
Diagnose
Read the products and the team. What each needed, where work was stalling.
Quiet auditThe plan
Turn that into briefs, channel plans, and launch materials.
Brief · channel · cadenceOperate
Carry each deliverable from brief to launch.
Brief -> launchDocument
Leave clearer handoffs than I started with.
Clean exit§03What I builtPieces that compound
What I built across the two products.
Two products.
ESR Tech, the operator-facing SaaS platform. Jewel Trek, the consumer web/app.
SaaS + consumer web/app140+ deliverables, brief to launch.
Channel execution across SEO, social, blog, paid, and web.
SEO · social · blog · paid · web§04StackEvery tool earns its line
SEO / AcquisitionSocial / Channel executionBlog / ContentPaid / CampaignsWeb / Launch surface
§05ArtifactsReceipts and public proof
The full record is on the resume.