Mortals
Conveniently packed powerful herbal supplements for anxiety, pain, digestion, and period cramps. Complex formulas made portable and easy.
- 75,000+
- units sold
- 4.85 / 5
- from 320+ reviews
- 56%
- recurring revenue
- 4
- channels live (Shopify, TikTok, Amazon, wholesale)
- FDA · cGMP
- manufacturing standard
The storefront.
Custom Liquid theme, Shopify, Klaviyo, Triple Whale, Intercom, Finaloop, and Appstle behind one store customers could understand at first glance.
Four formulas plus an 11-pouch Sample Pack.
Anxiety
Assassin
Pain
Purge
Tummy
Tamer
Cramp
Crusher
Sample
Pack
Built around recognizable actives at clinical doses, 1,000–3,000mg per serving versus competitors' ~80mg.
- Ashwagandha
- L-theanine
- Chamomile
- Valerian
- Lemon Balm
- Passionflower
- Lion's mane
- Magnesium Bisglycinate
- L-Tryptophan
- Boswellia / Boswellin
- White Willow Bark
- Magnesium Bisglycinate
- BioPerine
- Bromelain
- Ginger
- Turmeric
- Ginger
- Dandelion Root
- Bromelain
- Artichoke Flower
- Aloe Vera Gel
- Lemon Balm
- Licorice Root
- Bacillus clausii
- Bacillus coagulans
- Bacillus mesentericus
- Bacillus subtilis
- Magnesium
- Vitamin B6
- Ginger
- Zinc
- Boswellia / Boswellin
- Quercetin
- Resveratrol
- NAC
- White Willow Bark
- Black Cohosh
- Chaste Tree Berry
- L-Theanine
- Chamomile
- Cinnamon
- BioPerine
- Vitamin D3
- Turmeric
What it runs on.
The shippable evidence.
Most of Mortals is public: the store, the listings, and the reviews.
The live DTC store: ingredient panels, subscribe flow, reviews, FAQ, and cart upsells.
live · DTC · 5 SKUsListings live January 2026, with the Vine program seeding early reviews.
live · marketplace channelJudge.me reviews from the storefront plus Amazon, combined, with photo reviews on part of the wall.
live · Judge.me + AmazonNaturopathic consultant sign-off, 42 formula decisions across two sessions, in an FDA-registered cGMP facility. The next reformulation is out to two manufacturers, re-sourcing to cut target COGS ~60%.
private · re-qualification cycle in progressGrimothy mascot, "Sprout Back to Life" line, Mortals Mob community language, Bungee + Outfit type pair, #161513 ink on #39B54A green.
applied across storefront, Amazon, Klaviyo, organicSubscription toggle, review wall, FAQ accordion, SKU comparison table, and product-page blocks, all custom.
private · theme layerFive SKUs, four channels, each its own P&L: TikTok Shop, Shopify DTC, Amazon, and wholesale. Triple Whale owns DTC attribution across Meta, Google, organic, and email. Sellerboard owns Amazon SKU margin and FBA reimbursement. Klaviyo, Judge.me, Appstle, Intercom, and Finaloop keep it all readable from one seat.
live · TikTok · DTC · Amazon · wholesale